FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
It works by tagging ads with metadata (e.g., If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. Google recommends that you “implement sitewide tagging with the global site tag or Google Tag Manager in order to minimize disruptions during this time.”. Image source ).
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