FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties. It works by tagging ads with metadata (e.g., The value for k is still unresolved.
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