FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
an ad platform) and are accessible anywhere else their code loads. It works by tagging ads with metadata (e.g., If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. Users can block first-party cookies, but doing so often impacts the user experience (e.g., Image source ).
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