Remove Disintermediation Remove Naming Remove Networking
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. But without third-party cookies, what’s a display network to do? FLoC tries to solve the simpler problem—interest-based targeting. Image source ).

Caching 140
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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above shows the label for Buttface Amber Ale – one of a number of ridiculous beer names in the marketplace (see full post in the Random Fun section below) from huffingtonpost.com. The great RockMelt social disintermediation – [link]. The 4G forgery – T-Mobile does not have a 4G network – [link].

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. They are fully fungible for hard currency through Safaricom’s network of retail partners for either the sender or recipient of an M-Pesa mobile payment. But again the store of value in prepaid minutes was the key.

Mobile 250
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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

When I type in the name of my son and Sushi, I get just one photo back! If I type in his name and the word beach , I get pictures of him on a beach… throughout his entire life! Most Deep Learning methods involve artificial neural networks, modeling how our bran works. Photos can keep track of him from baby to today. Cool, right?

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Where are the opportunities for the next venture-scale marketplace business?

Version One Ventures

We love their network effects and continue to invest in them. At Version One, we are more inclined to invest in businesses where the services are as commoditized as products so there isn’t supplier preference nor disintermediation. Here’s a question that we have been getting a lot lately: Do you still invest in marketplaces? .

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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. Make sure you have enough demand to support your network - make sure they can spend most of their time working and earning. When I was in consulting, I had to maintain an 80% billable ratio.

Metrics 111
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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. It might be something closely related to their business and maybe because their name has that search term in it or something, the knowledge panel shows up on the right side. Neil Crist: Without question. Absolutely.

SEO 59