FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
The third category is addressed through TURTLEDOVE and related programs (more later). As the SPARROW proposal details: Gatekeepers must remain independent from other parties in the ad tech ecosystem. Federated Learning of Cohorts, or FLoC , is all about number two. It’s slated for a trial in March 2021 with the release of Chrome 89.
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