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Distribution revenue is CPC and CPA. . Historically more revenue came from distribution/lead-gen (57% in 2007), but this tipped in 2008 though appears to be steady from 2009 to 2010 at about 58% advertising and 42% distribution. Kayak generates both distribution (i.e. liquidationpreference, 6% accumulated dividend (1).
That’s exciting and motivating for founders, and makes it easier to enlist support for your mission from investors, new employees and customers and will get you talked about on blogs and at cocktail parties. Big ambition should equate to a big opportunity to make a difference to the world and to make a lot of money. Powerful stuff.
. At the financial level , and assuming a harvest of the investment in the company without the need for further financing, two terms stand out as driving economics: the dividend and the liquidationpreference. Second a liquidationpreference and a participation. First , dividends.
All Unicorn participants — founders, company employees, venture investors and their limited partners (LPs) — are seeing their fortunes put at risk from the very nature of the Unicorn phenomenon itself. We have already seen examples of founders and management obtaining liquidity in front of investors.
They generally also get additional rights that common shareholders don’t get, such as anti-dilution protection, and liquidationpreference (discussed further below). Liquidationpreference. Whether that’s true or not depends in no small part on how the liquidationpreference clause was negotiated with outside investors.
Due to aggregate liquidationpreferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. If you can’t figure this out yourself, you should probably build a liquidationpreference spreadsheet to model how liquidationpreferences work depending on M&A transaction value.
First, investors will sometimes be willing to take a higher valuation if it means getting a heavier liquidationpreference. Should you accept a 3x liquidationpreference with a $15MM valuation instead of a 1x preference at a $8MM valuation? If you’re confident you’ll get a huge exit, maybe.
Accordingly, the deal may be a mere fiction designed to get funds into the startup to be distributed to its investors. Following the closing of the acquisition, the startup will be dissolved, and all of its assets (including the purchase price proceeds) will be distributed to its investors and stockholders, as discussed below.
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