Remove Distribution Remove Generative AI Remove Retention
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Impressions from Pocket Gamer Connects in London

VC Cafe

One trend that was prominent at the conference was the rise of generative AI in gaming. With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Meaning events, magazines, blogs, they read, so you could distribute your content there. So why do people buy HubSpot?

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Consumer startups still got Mojo

VC Cafe

However, entrepreneurs have never really stopped building new consumer experiences and technology (in particular Generative AI) is unlocking a new wave of innovation in consumer startups. Categories like AI companions, productivity enhancers, and new creative platforms, are being launched with significant user engagement.

B2C 103
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2023-2024 B2B SaaS Benchmarks

VC Cafe

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).

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Kindling Early B2C Growth: Getting to 1,000 Users

VC Cafe

This could involve distributing flyers, putting up stickers, or even setting up a booth at a local event. Generate Excitement and Word-of-Mouth: Create a waitlist: This creates a sense of exclusivity and anticipation around your product. It’s so much easier to create content these days with generative AI.

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