Both Sides of the Table

MAY 19, 2010

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Mistakes, scandals and bad PR happen, and they can influence results drastically in the short term, as can positive events such as going viral.

Metrics 157

Metrics Marketing Campaign Audience 157

Brandanew

APRIL 15, 2016

This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. Step #4: Set up a killer distribution platform. Last but not least comes the distribution platform where you’ll be planting your content and watching it grow. It’s OPEN! Over to Olga!

Marketing 100

Marketing B2C Social Media Germany 100

Startup Lessons Learned

JUNE 24, 2020

And the original Manhattan Project was also a response to an existential challenge to outpace Germany in developing an atomic bomb. If we create this network of collaborators that solves this problem, that's essentially a distributed biotech Silicon Valley and who knows what innovation that we can't foresee yet would come from that.

Founder 60

Founder Technical Review Leadership Software Review 60

Startup Lessons Learned

SEPTEMBER 2, 2020

So I think the most interesting aspect of this article is how just mind-blowing that distribution is. So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it. Why You Must Act Now is a call to action.

South Korea 114

South Korea Silicon Valley Sweden Italy 114