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Calculating Carbon And Energy On Your Website For A Brighter Planet

YoungUpstarts

Between alternative energy, waste processing and more efficient power distribution systems, the push towards green technology has seen bigger impetus in the past decade than ever before. One of our goals has always been to empower customers with environmental metrics they can use to make greener decisions.

Green 145
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Measurement.

Campaign 149
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. One last note on reporting.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? My distribution above is a good starting point. Multi-channel attribution across digital channels.

Channel 162
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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said.

CTO 168