Distribution Green PPC 
Occam's Razor
JULY 1, 2013
An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Multi-channel attribution across digital channels. All three challenges are important.
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crowdSPRING Blog
MAY 23, 2014
A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y.
ConversionXL
MAY 6, 2014
In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. There were only 5,000 packages available. I had invested a lot into this campaign. 1 Implying Urgency In Your Headlines.
ConversionXL
APRIL 25, 2017
Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Alternatively, organizations could start with an agency, putting someone more green in charge of the engagement to learn from the pros.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!
Occam's Razor
OCTOBER 24, 2016
To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.
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