Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Multi-channel attribution across digital channels. All three challenges are important.

Channel 162

Channel Analytics Campaign Conversion 162

crowdSPRING Blog

MAY 23, 2014

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. There were only 5,000 packages available. I had invested a lot into this campaign. 1 Implying Urgency In Your Headlines.

Sales 132

Sales Conversion Stock PPC 132

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Alternatively, organizations could start with an agency, putting someone more green in charge of the engagement to learn from the pros.

Conversion 77

Conversion Technical Review Hiring HTML 77

Occam's Razor

OCTOBER 24, 2016

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 5, 2023

Perfection is impossible, but in our work we successfully switch from comparing apples to watermelons to hamsters to comparing green apples to red apples to yellow apples. Level 2 (Green): These metrics/methods get you to learn actually useful things. Agency does green, you do blue, no one does red. Easy existence.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

SEPTEMBER 29, 2009

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). In the above case that is clearly not true.

Campaign 130

Campaign Analytics Metrics Search 130