Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Other than a second-rate musician, “Cisco” is descriptive of nothing, offering no hint as to the company’s initial core competency in router design and development. At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. DoubleClick’s Guerilla Marketing Legacy. |.
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