ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 6, 2019

The introductory stage is rarely profitable : profits are negative or low because of the low sales and high distribution and promotion expenses [.] Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels.

Product 124

Product Marketing Differentiation Harvest 124

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156