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We all need to be humble and recognize that what we need to know about technology and the market changes daily. While productivity is important, the bigger risk is not learning from customers and the market, and falling behind. Identify a business purpose and goals that motivate any team. Be the model of customer focus for the team.
In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. All the marketing and pricing in the world won’t make your brand memorable if your employees don’t live and communicate that feeling.
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