Distribution Internet SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Underbelly.
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Both Sides of the Table
MARCH 11, 2011
Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. If it worked in the Yellow Pages, why not on the Internet? Overture was sold to Yahoo!
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
The Next Web
OCTOBER 26, 2013
On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In Every part of our organization has members of the team that are distributed all over the world. Focus on the East.
abovethecrowd.com
JULY 17, 2013
DirecTV has supported this feature for some time, initially on the Internet via the browser and more recently via their smartphone application. For each and every Internet company out there, mobile is rising as a percentage of all user visits. Likewise Priceline and Expedia rule travel, not some travel company that exited pre-Internet.
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