The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

MARCH 16, 2025

App Store Fees: For consumer AI applications distributed through mobile app stores, the fees imposed by these platforms can significantly impact profitability and sustainability. Get creative with distribution, have a content strategy: a deep understanding of growth, including A/B testing and constant iteration, is essential.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Both Sides of the Table

FEBRUARY 7, 2011

Before we filmed the segment we had the chance to chat over lunch over the direction of the Internet and how social was changing the fabric of the web. Meebo gained traction because there’s was viral component when users wanted to tell their friend. He’s open and insightful with his knowledge. Series A round.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

All of these are still valid and still effective, but it’s pretty clear the internet has become a lot more crowded since then. The Internet is more crowded , more content is being created by more people on more websites. It’s built perfectly for viral distribution and thus produces pillar effects almost effortlessly.

Media 111

Media Audio Video Social Media 111

Steve Blank

MARCH 18, 2011

We’re now in the second Internet bubble. The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Carpe Diem.

Internet 335

Internet IPO Silicon Valley Agile 335

SoCal CTO

OCTOBER 5, 2010

Not only does the country have a higher percentage of homes with high-speed Internet than the U.S. APIs provide a way to “federate&# web services from a single website to a distributed network of 3rd party sites. Want to start up in France? Except they won’t be called Product Managers. Another important web 2.0 Facebook Apps).

Technology 191

Technology Product San Francisco CTO Hire 191

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)? ViralSearch: Identifying and Visualizing Viral Content – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 105

Social Media Small Business Design Media 105

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

As Bloggers or Internet Entrepreneurs, we constantly are building web properties or creating content. Guest Bloggers can distribute content for free. Aziz signing off Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. From social media to custom graphics.

Web 89

Web HTML Software Review SQL 89

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. The Internet is “smart pipes.” hours of TV per day. Think about.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. But in my experience this is not useful most of the time.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

abovethecrowd.com

NOVEMBER 13, 2012

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Economic Advantages vs. the Status Quo.

Aggregator 101

Aggregator Marketing Software Review North America 101

ConversionXL

MARCH 6, 2019

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Image source ). Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

thebarefootvc

DECEMBER 16, 2011

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The list goes on; given the challenges of current education institutions in the US and abroad (high cost, limited distribution), technology coupled with strong content can help make quality education available to all.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets? Downtown business district? Your client’s plant or office?

Marketing 84

Marketing Startup Small Business Viral 84

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

Marketing 339

Marketing Startup Global Viral 339

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 260

Marketing Viral Demand Channel 260

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team.

Startup 79

Startup Social Media RSS Social Network 79

Startup Lessons Learned

APRIL 7, 2010

Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first? Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first? There are no universally right answers to such questions.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. First of all, they are not selling their product by hand.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JANUARY 22, 2020

In fact, by 2021, internet traffic will be comprised of 82% video content. Beyond getting backlinks to your site, other off-page strategies include guest posting and increasing your business listings across the internet in relevant places. Distribute live videos and copy that build cannabis education and the lifestyle.

SMS 101

SMS Marketing Affiliate Social Media 101

Hearpreneur

JULY 3, 2019

The only blog post I had ever written went viral in 2014. I set up my business to be distributed, so although my company is based out of Scottsdale, Arizona, I live in Thailand most of the time. This all happened at a time when the internet was evolving into what we now know as the World Wide Web. Eventually, I left.

Entrepreneur 110

Entrepreneur Thailand Arizona Technical Review 110

YoungUpstarts

JUNE 4, 2020

Press releases may have been the main thing back in the day where printing was the way to pass information and before the internet became mainstream. If it is something that would excite your followers, then the information can go viral within a very short time span. The internet has not made press releases obsolete.

Social Media 207

Social Media Public Relations SEO Aggregator 207

Startup Professionals Musings

DECEMBER 3, 2013

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

Entrepreneur 257

Entrepreneur Global Viral Green 257

mashable.com

SEPTEMBER 22, 2008

HubSpot – HubSpot is an Internet marketing suite that integrates with your website to track your online marketing efforts. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Scrobbld – PayPal and eBay order management app that keeps all your transactions in one place.

Software Review 78

Software Review Social Media Social Network Software 78

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages?

Distribution 66

Distribution Vertical Viral B2B 66

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Social proof is one of the most powerful elemental forces of the internet, at your disposal.

Thailand 167

Thailand Social Network PPC Singapore 167

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 137

Marketing Startup Viral Demand 137

A Crowded Space

AUGUST 4, 2011

The trend of the Internet of things or the quantified self is definitely rapidly growing. When you can take something that used to take people two hours or ten hours to do and you can make it a single click and everything just works, that tends to grow virally. It’s just a better solution. It’s usually faster.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

YoungUpstarts

AUGUST 21, 2012

It’s not uncommon for companies to hire agencies to help claim shares of the lucrative global market available over the Internet. Small business owners can spend a little time on promotion and get the same results as the big companies who outsource their internet marketing without spending fortunes on advertising.

Web 159

Web Social Media Advertising Search 159