Remove Distribution Remove Metrics Remove Naming Remove Product Development
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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains.

Lean 335
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New channels. Acquisitions.

Marketing 115
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. If she is, return the name of the hypothesis she was exposed to before.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems.

Customer 167
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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. It strokes your ego.

Audience 119