Remove Distribution Remove Naming Remove SEM
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Some IdeaLab successes / brand names aside from Overture & CitySearch?

Product 350
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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? I spent only hundreds of dollars a month and covered the entire spectrum of SEM. If printing and binding the documentation is important, is his the best tool? I bought ads for $0.05/click

Customer 279
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Freelancing is the new normal: oDesk and the future of the workforce marketplace

The Next Web

In conversations about freelancing and online marketplaces for remote contract workers of the tech industry, the name of oDesk floats up pretty often. On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In

Russia 151
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.

Sales 120
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Getting to know the 4 major types of growth strategies in marketing. Partnerships. Diversification.

Marketing 115
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. So let’s talk about how to do that for real, shall we.

PPC 114