A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

He wasn’t consciously giving a glib non-answer; he was understandably, desperately avoiding it. If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? click and competed with no other advertisers. But this was 2003 when AdWords was new.

Customer 279

Customer Software Review SEM Technical Review 279

Both Sides of the Table

NOVEMBER 14, 2017

We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit.

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

JANUARY 20, 2016

Don’t count on contracts and non-disclosure agreements to save you. It’s hard to write a detailed specification on an evolving new service, process, or product that embodies your core competency. Startups are often distributed entities, so adding and managing freelancers, contractors, and outsourcing firms is not a big step.

Intellectual Property 120

Intellectual Property Non-disclosure Agreement Software Review Technical Review 120

YoungUpstarts

OCTOBER 24, 2017

If you stop working for the company, how will that impact your voting and distribution rights? In a nightmare scenario, an employee can start up a competing company, and leave with customers, employees and intellectual property, demolishing everything you’ve worked hard to build. Think about your employee and ownership hats.

Partner 208

Partner Technical Review Intellectual Property Due Diligence 208

Startup Professionals Musings

NOVEMBER 24, 2017

What neither group seems to fully comprehend is that retail needs to fundamentally change to succeed, far beyond the addition of an online component, to meet the experience expectations of today’s generation, an oversupplied global marketplace, and technology for instant pricing and distribution.

Customer 130

Customer eCommerce Non-Compete Technical Review 130

Both Sides of the Table

MARCH 1, 2016

LPs have been feeling great about venture capital due to holding valuable paper positions in companies like Uber, Lyft, Airbnb, Dropbox, all of which they feel confident will drive large cash distributions in the future. Without some cash distributions, eventually LPs will become stretched. Luckily, LPs seem to agree with this thesis.

Venture Capital 150

Venture Capital LP Silicon Valley Marketing 150

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. Yes, we’re sure.

B2B 100

B2B eCommerce Search Non-Compete 100

Both Sides of the Table

MAY 4, 2015

It wins through better distribution, logistics, inventory management, warehousing, customer support, merchandising, cross-selling and ultimately on price & scale. And we get to compete against dinosaurs with no tech skills and cash cows that must be protected while we are the barbarians at the gate.

Technical Review 150

Technical Review San Diego Dallas Startup 150

Startup Professionals Musings

AUGUST 10, 2020

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. The non-technical leadership attributes of excellent communication skills, high integrity, passion, and perseverance are critical for the success of the whole team.

Non-Compete 435

Non-Compete Cofounder Social Media Partner 435

www.starling-software.com

OCTOBER 8, 2012

Programmer Competency Matrix. Knowledge of distributed VCS systems. Code organization at a physical level closely matches design and looking at file names and folder distribution provides insights into design. Knows difference between clustered and non-clustered indexes. Computer Science. Software Engineering.

Software Review 108

Software Review Technical Review SQL API 108

blog.alinelerner.com

JUNE 21, 2013

Bemoaning that non-technical people are the first to filter resumes is silly because it’s not going to change. To sort facts from folk wisdom, I isolated some features that were universal among resumes and would be easy to spot by technical and non-technical people alike and then ran statistical significance tests on them.

CTO Hire 98

CTO Hire Hiring Software Review Technical Review 98

Start Up Blog

SEPTEMBER 25, 2013

While some non-luxuries become luxuries as we evolve in other areas. A non exhaustive list of the evolution of luxury: Settlement: Becoming masters of our domain to the point where we didn’t need to be a species of nomads. Conspicuous consumption: Hello 1980′s, competing with the Joneses.

Non-Compete 78

Non-Compete Widget Technical Review Salary 78

Up and Running

MARCH 11, 2020

When starting a new business you should consider the potential industries your company may have the best opportunity to compete in. How to start a non-emergency medical transport business. To help with this, we’ve compiled a list of the top 4 industries that show the most promise for startups in 2020. Technology.

Technical Review 97

Technical Review Green Silicon Valley Non-Compete 97

The Startup Magazine

SEPTEMBER 10, 2020

Finally, all TMS systems will include business management features, such as payment distribution, analytics dashboards, and rate sheets. It’s helpful to seek customer referrals from non-competing organizations. For instance, various solutions will provide features for access management, task automation, and workflow setup.

Management 120

Management Non-Compete Technical Support Software 120

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 26, 2010

I’m not talking about cloning but it’s how we distribute tasks to virtual staff to finish more tasks at the same time. Nowadays in the world of “blogging”, we have to compete amongst millions of blogs to gain readers attention. The core reason why I see a lot of blogs struggling is they lack leverage.

Philippines 101

Philippines SEO Social Bookmarking Non-Compete 101

Startup Professionals Musings

MAY 2, 2021

The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners. Seek out established suppliers and channels.

Non-Compete 425

Non-Compete Channel .Net Distribution 425

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete. These questions still get asked.

B2B 133

B2B Marketing SEO Search 133

Up and Running

OCTOBER 21, 2014

To my mind, it’s fear of the unknown that holds most of us back and not the thought of whether we’re competent enough or intelligent enough or whatever else we feel is needed to run a business. Or is it about running a non-profit soup kitchen for the unemployed? However, you can also start a corporation or a non-profit company.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Start Up Blog

APRIL 11, 2019

Fossil fuels won’t be able to compete on cost. The Energy Internet Emerges: We will be trading energy with each other through a new type of distributed energy grid. Global e-commerce, lower living costs and higher living standards will create a renaissance for non-city places of great beauty.

Software Review 91

Software Review Technical Review Artificial Inteligence Non-Compete 91

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution. Thank you John.

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). On a scale from 0 to 10, how likely are you to switch to a competing product in the future? Brand consideration. Brand visibility. Brand usage.

Metrics 157

Metrics Marketing Campaign Audience 157

Up and Running

JUNE 28, 2021

The process of calculating and distributing taxes and wages. Incorrectly identifying workers as exempt or non-exempt. If a non-exempt employee is treated as an exempt employee, they miss out on overtime or an hourly wage, which will result in wage theft. The amount paid to employees each pay period.

Small Business 82

Small Business Software Review Non-Compete Salary 82

www.kalzumeus.com

AUGUST 13, 2012

They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! This is true even though the revenue per customer is non-normal. Michael Selik.

Revenue 62

Revenue Distribution Software Non-Compete 62

ConversionXL

JANUARY 18, 2022

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. In 2002, Elon Musk created Space X. With enough resources, products can always be copied.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Mike Michalowicz

FEBRUARY 11, 2013

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.

Small Business 167

Small Business Marketing PR Social Media 167

Rob Go

SEPTEMBER 9, 2013

MITX : Non-profit trade association hosting many events focused on digital marketing and internet business. Gridco Systems – Power Distribution Systems (backed by General Catalyst and Northbridge). David Cancel – Founder of Performable and Compete ( blog , @Dcancel). Next major event? Future M on Oct 16.

Boston 71

Boston Technical Review Community Cofounder 71

Startup Professionals Musings

AUGUST 16, 2014

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. The non-technical leadership attributes of excellent communication skills, high integrity, passion and perseverance are critical for the success of the whole team.

Partner 259

Partner Entrepreneur Non-Compete Cofounder 259

ConversionXL

OCTOBER 21, 2014

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. You’ve heard of “Last Click or Last Interaction” and “First Click or First Interaction” and maybe even explored the nuances of “Last Adwords” or “Last Non-Direct” attribution.

Analytics 113

Analytics Software Review Metadata Campaign 113

Startup Professionals Musings

MAY 10, 2013

The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners. Seek out established suppliers and channels.

Startup 255

Startup Non-Compete Channel .Net 255

ConversionXL

MARCH 19, 2020

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? If you have the resources, competing may be less expensive during a downturn. And clinging steadfast to your brand is non-negotiable.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

APRIL 16, 2012

The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners. Seek out established suppliers and channels.

Startup 248

Startup Non-Compete Channel .Net 248

Up and Running

MARCH 1, 2016

The trick then is figuring out what your exact solution is, and whether or not there will be demand for it on a scale beyond just yourself, or whether or not you’ll be able to compete, if you’re entering an already-flooded market, like the shampoo market. The non-disclosure agreement (NDA). We’ll talk more about this in step three.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Up and Running

SEPTEMBER 15, 2015

The strongest foundations in business are those whose cornerstones are based on non-negotiable core values. Quality of work also improves because people who become virtual assistants have previous experience working as full-time employees and have decided to focus on offering services that fall under their core competencies.

Small Business 60

Small Business Non-Compete Europe Philippines 60

Startup Professionals Musings

NOVEMBER 26, 2014

These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. Solutions that increase performance include automation tools, equipment upgrades, and new approaches to manufacturing and distribution.

Marketing 253

Marketing Startup Non-Compete B2C 253

Startup Professionals Musings

SEPTEMBER 14, 2018

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. The non-technical leadership attributes of excellent communication skills, high integrity, passion, and perseverance are critical for the success of the whole team.

Technology 217

Technology Non-Compete Cofounder Partner 217

Startup Professionals Musings

NOVEMBER 9, 2018

Key elements of the value chain include distribution, suppliers, sales channels, and reliance on coopetition. Continually expand your team competency into new areas. Nokia had a deep competency in cell phone technology, and owned a major share of the market, but they were slow to expand into the software and accessories of smartphones.

Technology 224

Technology Marketing Non-Compete Leadership 224

Startup Professionals Musings

MAY 30, 2013

The B-Corp status is meant to reduce investor suits, and gives consumers an easy way to spot genuine social commitment, without assuming it is a non-profit. These relationships result in success based on favoritism in the distribution of legal permits, government grants, and special tax breaks.

Non-Compete 249

Non-Compete Government Angel Investor California 249