Both Sides of the Table

FEBRUARY 7, 2011

Seth raised $100k in angel funding to fuel operations. Meebo gained traction because there’s was viral component when users wanted to tell their friend. Mobile is another very important distribution place for the internet and Meebo is on the iPhone, Android, and BB. Series A round. For Meebo 1.3%

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Viral 430

Viral Revenue Distribution Cloud 430

Hunter Walker

MAY 17, 2024

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. Like everyone else, we went distributed overnight in March 2020.

Cofounder 132

Cofounder Founder Technical Review Seattle 132

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. They have to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Businesses that operate with no margin for recovery are doomed go get a bad image, if not total failure. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

JANUARY 29, 2011

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

MAY 14, 2012

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

mashable.com

SEPTEMBER 12, 2011

We also soon decided that we wanted to outsource as much of our operations to hosted services as we possibly could. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

DECEMBER 3, 2012

Geoffrey Moore, many years ago, observed that there are two major business architectures: high margin, low volume (complex systems model), or low margin, high volume (volume operations model). Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. You can’t do both at the same time.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Startup 247

Startup Viral Revenue Distribution 247

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Advanced brand tracking studies can include inputs from digital advertising efforts, social listening tools, and other operational data.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Viral 232

Viral Revenue Distribution Campaign 232

Startup Professionals Musings

SEPTEMBER 16, 2011

Geoffrey Moore, many years ago, observed that there are two major business architectures: high margin, low volume (complex systems model), or low margin, high volume (volume operations model). Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. You can’t do both at the same time.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

mashable.com

SEPTEMBER 22, 2008

Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Office Applications Celum Imagine – Software that lets you manage and distribute your photos, PowerPoint presentations, PDFs and multimedia content. gOffice – They offer Web Word Wizard, a true online word processor.

Software Review 78

Software Review Social Media Social Network Software 78

Both Sides of the Table

SEPTEMBER 1, 2010

Here’s how I learned: When I first started blogging 18 months ago or so I started asking people the best way to get distribution. I had a few friends help with the initial distribution and explained how to do that in this post on how to blog effectively. Things started to spread more virally. Uh, no thanks.

Offshore 284

Offshore Widget SEO Distribution 284

Startup Professionals Musings

APRIL 4, 2012

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

Steve Blank

MARCH 18, 2011

There was no repeatable methodology, startups and their VC’s still operated like startups were simply a smaller version of a large company. Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e. Wide Adoption. Visibility.

Internet 335

Internet IPO Silicon Valley Agile 335

Startup Lessons Learned

APRIL 14, 2009

Compared to the million-dollar startup, they are operating at micro-scale. Because they have no presence in the market, they have to find distribution channels to bring in customers. How does that stack up? First of all, they are not selling their product by hand.

Customer 167

Customer San Francisco Lean Hockey Stick 167

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Gust

NOVEMBER 25, 2012

Geoffrey Moore, many years ago, observed that there are two major business architectures: high margin, low volume (complex systems model), or low margin, high volume (volume operations model). Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. You can’t do both at the same time.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187

VC Cafe

DECEMBER 19, 2024

The Rise of AI Agents: From Concept to Commerce AI agents are no longer theoretical; in 2025, they will become operational players across industries, capable of autonomous transactions, strategy execution, and negotiation. We’ll start seeing AI generated content go viral and create huge following. AI-generated VFX and animation).

Media 88

Media Generative AI ChatGPT Vertical 88

Duct Tape Marketing

MARCH 30, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So, well, ironically interesting , the pandemic shut down our adult sports leagues that had been operating for 25 years in a number of different cities shut us down for almost 18 months. We do a seven minute huddle at one o'clock.

Retention 92

Retention Canada Channel Pay to Play 92

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 15, 2023

So I have three consultancies that I operate. That can then be distributed through owned, earned, and paid, right? Like it's not about, you know, going viral and reaching masses. So, how do you define fractional CMO? Or when somebody says, you know, what do you do, Ryan? How do you explain what a fractional CMO is to them?

Channel 92

Channel Acquisition Framework B2B 92

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. The Case for Traction. This is less often the case for consumer.

B2B 28

B2B Early Stage Distribution Software Review 28

Startup Professionals Musings

JANUARY 26, 2018

Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility. To get the visibility and distribution for scaling, plan on one or two levels of partner relationships, as well as real events and promotions early. Sell at least one at full price to a real customer to show traction.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. As operators of an accelerator—and founders in our own right—Ben and I had constantly struggled with what the “right” numbers are for a business. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

A Crowded Space

AUGUST 4, 2011

Pretty much as any early employee will do, I did everything from sales to running product, to operations, and community and customer service, and then really spent the bulk of my time there in marketing and business development. So it’s a powerful tool for social proof and distribution and evangelism.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. You get to call all the shots, including how you want to operate the business and who you want to be involved. On the other hand, it’s a slow process.

Software Review 74

Software Review Software Delaware Forecast 74

View from Seed

JANUARY 13, 2015

You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets. The Case for Traction.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Startup Professionals Musings

OCTOBER 2, 2010

Viral marketing campaigns to lure new customers will cost you big money. Maybe it’s time to outsource that call center operation, or complex manufacturing setup. Look for operations that are hogging resources without generating significant revenue. Focus on your core competency. Examine every cost center in your business.

Startup 127

Startup Viral Revenue Distribution 127

The Startup Magazine

FEBRUARY 18, 2022

A DAM tool otherwise know n as a digital asset management software is an innovative software that stores, organizes/sorts, distributes, and utilizes digital assets with its greatest and characteristic feature being the ability of the tool to store the assets in a central location. What Then is a DAM Tool? Nipping security issues in the bud.

Campaign 167

Campaign Software Search Security 167

ReadWriteStart

APRIL 1, 2020

The employer can rely on the contractor to complete operational tasks that are still critical to the company’s survival, but do so without the hassle, chains and liability of a full-time W2 staff. It also de-risked their operational expenses by moving employers to contractors , making the relationship much more flexible.

Startup 120

Startup SEO Private Equity Venture Capital 120