Remove Distribution Remove Partner Remove Syndication
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

Partner 240
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The Shift from FOMO to FOLD in Early Stage Investing

View from Seed

I think you’ll also see more intentional syndication of seed and series A rounds with like-minded co-investors teaming up together and splitting rounds more intentionally. But the risk to founders is that these investors may not be very committed partners and might quickly disengage if things go sideways. Business Models and Sectors.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. This narrative has been confirmed to me by several senior studio executives.

Video 292
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The Rise & Fall of Great Venture Firms [Part 1] ? AGILEVC

Agile VC

Some disgruntled younger partners left to go start a new firm in 1965 called Greylock. Some disgruntled younger partners left in the 90s to form what is now Redpoint Ventures (IT team) and Versant Ventures (healthcare team). Big success was Digital Equipment Corporation (DEC), in which ARD invested about $2.1M

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The NextView Ventures Manifesto

View from Seed

We are also seeing more investors try to be a part of syndicated A rounds for companies that are raising $5M or more and are really not what most would consider “seed” stage. We see innovation becoming more broadly distributed over time, and outlier companies being built in more and more places. This is not what Nextview is about.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Distribution revenue is CPC and CPA. . Historically more revenue came from distribution/lead-gen (57% in 2007), but this tipped in 2008 though appears to be steady from 2009 to 2010 at about 58% advertising and 42% distribution. Kayak generates both distribution (i.e. Expedia accounted for 24.5% Series D Preferred.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad. StackAdapt.