Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Using low cost inside sales when the touchless conversion is not possible. These techniques are frequently referred to as the Low Cost Sales model, or as Sales 2.0.
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