Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Google was clear that they WOULD NOT go into this business. Overture was sold to Yahoo!

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

FEBRUARY 3, 2022

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Partnerships. Diversification. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150