Remove Distribution Remove Presentation Remove SEM Remove Viral
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. that will cost the company significant amounts of money.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

Revenue 60
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But in my experience this is not useful most of the time. Take a look and let me know what you think.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. They cant present much information, unless you take the box off the shelf and look at it. There are other models, in other distribution channels.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do? My advice: dont launch big.