Startup Lessons Learned

SEPTEMBER 30, 2008

I am very impressed and will use this and a direct reference many times. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Even though I havent performed the roll before and dont have the experience of any of the other posters, this hits home.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Hearpreneur

JUNE 5, 2020

‘How would I out-maneuver our SEM keywords? I’d refer to my self as a transformational leader which is the conidiation of coaching and visionary leadership style. With a distributed team, it’s important to make sure everyone is connected to our greater goals and understands how they fit in. Sales pitch?’

Leadership 137

Leadership Entrepreneur SEM Employee 137

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Yet with that central theme to refer back to, it less challenging to come up with relevant ads to test. So let’s talk about how to do that for real, shall we.

PPC 114

PPC Matching Technical Review Search 114

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

AUGUST 28, 2006

You have taken time to understand the distribution of departures between the cart and checkout processes. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). So now you know your Site Abandonment.

Metrics 98

Metrics Analytics SEM Campaign 98