ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. Establish which incentives users need to refer friends. The result? Revenue.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. there was no frame of reference for the value. My key take away – frame of reference in pricing is important. How has the viral coefficient been for you?

Viral 303

Viral Investment Bankers Video Business Model 303

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Professionals Musings

DECEMBER 3, 2012

This refers to a change from an application to a platform, or vice versa. This refers to the monetization or revenue model. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. This requires repositioning, or a completely new product, to find a problem worth solving.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

ConversionXL

OCTOBER 4, 2022

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. The referred customer also gets 20% off their first order. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 16, 2011

This refers to a change from an application to a platform, or vice versa. This refers to the monetization or revenue model. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. This requires repositioning, or a completely new product, to find a problem worth solving.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Ambit provides companies with conversational chatbots, which they refer to as “digital employees.”. Laja currently has another product, Copytesting , in beta.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The user manual typically has three sections, concepts, how-to, and reference, which between them tell the customer everything they need to know to use the product.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. extraneous SHIMMER reference spotted; you are dating yourself eric.

Customer 167

Customer San Francisco Lean Hockey Stick 167

mashable.com

SEPTEMBER 22, 2008

It also allows you to track who referred which client and why. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Office Applications Celum Imagine – Software that lets you manage and distribute your photos, PowerPoint presentations, PDFs and multimedia content. Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

Gust

NOVEMBER 25, 2012

This refers to a change from an application to a platform, or vice versa. This refers to the monetization or revenue model. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. This requires repositioning, or a completely new product, to find a problem worth solving.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Ambit provides companies with conversational chatbots, which they refer to as “digital employees.”. Laja currently has another product, Copytesting , in beta.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. If you successfully referred a friend you would get $10 and your friend would get $10.

Thailand 167

Thailand Social Network PPC Singapore 167

Startup Professionals Musings

JANUARY 5, 2018

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and support. An advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Product 137

Product Advisory Board Business Model Cofounder 137

Brandanew

JUNE 15, 2015

The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Viral marketing is a marketing technique that refers to creating a buzz around the brand’s products and services using existing social networks. The main goal of this technique is to increase the brand’s awareness.

Viral 100

Viral Marketing Social Media SEO 100

A Crowded Space

AUGUST 4, 2011

When you can take something that used to take people two hours or ten hours to do and you can make it a single click and everything just works, that tends to grow virally. I’m going to be referring it. So it’s a powerful tool for social proof and distribution and evangelism. So I think it’s definitely a plus.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

ConversionXL

MARCH 16, 2016

These are your happiest and most loyal customers that are most likely to refer you to others. These customers are happy, but are unlikely to refer you to friends. As Wootric put it , “when a customer rates your company at nine or 10, it’s the perfect time to ask them to refer friends.”. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. shares) and finally takes the term “growth hacking” from obscure to mainstream. What will happen next?

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 18, 2014

Considering that over 10k people follow Peep on Twitter , over 3k people follow me , we have a 5 figure subscriber list, and knowing the performance of our most recent content, it seemed reasonable that we’d have the distribution to make this contest do fairly well, even on short notice and minimal effort. link in Google Analytics.

Viral 99

Viral Analytics Distribution Metrics 99

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Many times a video that goes viral on social networks can be the best advertisement for a brand or company.

Marketing 179

Marketing Social Network Advertising United States 179

ConversionXL

JANUARY 11, 2013

Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Case studies. Image credit. Case #1 – Appsumo. Case study #3 - Noritz.

Campaign 95

Campaign Estonia Social Media Viral 95

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2010

Or maybe they get referred by one of my affiliates. Encourage word of mouth and viral distribution by creating content that changes your industry. Today I have almost 70,000 email subscribers and I continue to attract an average of 100 new subscribers every day. Maybe they watch one of my videos on YouTube at my Yaro.TV

Email 110

Email Affiliate Lead Generation Social Media 110

Version One Ventures

OCTOBER 12, 2015

Refer to our KPI dashboard – which has now been updated to included Relationship Engagement Metrics. Number of connections per user (plot a distribution). Number of new connection made per user (this gives you a sense of virality). Make a copy of the spreadsheet and use it however you see fit. New number of groups.

Metrics 60

Metrics Social Network Viral Networking 60

Both Sides of the Table

OCTOBER 19, 2009

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. There was no viral social networking products back then like Twitter where people could easily discover your content. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ConversionXL

APRIL 14, 2016

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). Audience Reference. For AWS users, a network optimization tool such as Datapath.io seconds to 1.6. “How Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

Duct Tape Marketing

MARCH 20, 2019

And how do you create content that gets shared and establish viral loops? A top-notch customer experience is about delighting them so much that they not only repeat, but refer your business. And how do you create content that gets shared and establish viral loops? How can you use content to ignite sales? Add to SEO. Add to SEO.

Marketing 77

Marketing Social Media Campaign Analytics 77

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. No problem. The Hustle isn’t one of those.

Customer 92

Customer Audience Campaign Social Media 92

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Friends referring friends. Dropbox: refer my friends and family – generates a nice personalized email. Frequent users : key to your growth.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Both Sides of the Table

JULY 10, 2011

Or in utility speak, they are transmission and we are last-mile distribution. Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. But great product and eager customers are just part of what makes a great business.

Cofounder 433

Cofounder Seed Stage Valuation Metrics 433

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. For example, for our stages, I talk about the Marketing Hourglass ; know, like, trust, try, buy, repeat, and refer. Twitter makes it easy to distribute your content.

Social Media 99

Social Media Media Curation Audience 99

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. Choose wisely and you will find that your own media choices matter.

Small Business 88

Small Business Public Relations Social Media New York 88

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Referral Candy – Easiest way to add refer-a-friend to your store. PRNewswire – Press release distribution service. Ambassador – Online referral program, starts at $200/mo. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28