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In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. Contrary to popular opinion I actually believe crowd-funding is best used after seedcapital or venture capital.
We had to raise some seedcapital. So we had managed to provide a really modern healthcare experience with very high NPS score, very high retention, while still having a very strong provider experience. So we quickly showed them what we thought should be available to do vaccine distribution on scale. ER : Really smart.
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. We are raising seedcapital, but would like to have a US tech investor.
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