Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Viral 232

Viral Revenue Distribution Campaign 232

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Product distribution or service delivery. An innovative marketing plan.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Startup 335

Startup Social Media Metrics Viral 335

Haystack

FEBRUARY 1, 2019

For Spotify’s core business, which charges consumer subscriptions for the ability to have unlimited mobile access to an enormous music library, music as the audio source converts high engagement minutes into recurring revenue via subscriptions. market by launching in connection with Facebook viral invites? Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Growth teams have limited revenue potential.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

NOVEMBER 6, 2019

For this article, we asked 14 SaaS CEOs a simple question: “How much did you spend on your MVP before you had your first dollar of revenue?”. The MVP took around four months to build, during which time the company earned no revenue. They then spent the first year qualifying the product and testing out their revenue model.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. But many startups top out between $5m-$20m in revenue.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. This helped grow revenue by 637%. The result? An increase in listings from 50,000 to 500,000.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off.

Social Media 329

Social Media Metrics Viral Channel 329

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue. End of theory.&#

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Conclusion.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 6, 2019

For this article, we asked 14 SaaS CEOs a simple question: “How much did you spend on your MVP before you had your first dollar of revenue?”. The MVP took around four months to build, during which time the company earned no revenue. They then spent the first year qualifying the product and testing out their revenue model.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Hunter Walker

FEBRUARY 20, 2024

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.

Founder Vesting 62

Founder Vesting Vesting Cap Table Founder 62

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Note that these are “gross” revenue numbers. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

Startup Professionals Musings

JANUARY 26, 2018

The challenge is to convince investors that your business will attract real customers, before you have a revenue stream that exceeds your expenses. Build a realistic revenue model and price, based on cost. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes.

Metrics 157

Metrics Marketing Campaign Audience 157

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Startup Professionals Musings

MAY 14, 2012

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Startup 247

Startup Viral Revenue Distribution 247

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 120

Marketing Viral Demand Channel 120

ConversionXL

MAY 29, 2019

billion in annual revenue that trades on the NASDAQ—had published only four videos in nearly 12 years. The channel became a viral sensation after the creators attempted to fold a piece of paper more than seven times, which rocketed the video to the top of Reddit. Reddit has worked as a distribution path for other YouTube channels.

Channel 106

Channel Video Audience Software Review 106

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JANUARY 29, 2011

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

APRIL 4, 2012

Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. These are chances to broaden your product line, change distribution, offer new services. Look for hidden sources of revenue. Focus on your core competency.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Startup Professionals Musings

DECEMBER 3, 2012

This refers to the monetization or revenue model. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. In sales terminology, the mechanism by which a company delivers it product to customers is called the sales channel or distribution channel. Engine of growth pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Feld Thoughts

JUNE 26, 2014

But what about sales and distribution? ” With iOS, Android, HTML5, and web apps, BookShout has created technology to power the sales and distribution of ebooks from nearly any site. generate more revenue. BookShout has also taken the additional step to make sure the content is connected and the distribution is social.

Distribution 155

Distribution Viral Audience Revenue 155

www.clickz.com

JANUARY 7, 2013

To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Leverage the power of social connections.

Social Media 86

Social Media Media B2C New York 86