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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? Here’s the most common one which I got just this week: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software.

Customer 279
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Transitioning To a Mobile Centric World

abovethecrowd.com

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature.

Mobile 96
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

One hundred conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. This can result in calling a result early due to “spotting a trend” (impossible). Andrew Anderson.

Analytics 127
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Validating this assumption can be as simple as using a UTM code to measure traffic from this specific page. The results?

Framework 102
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. See [via Harvard Business Review ]. million (including over $10 million from Divvy).

Marketing 115
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.