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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

SEM 379
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

What does your Chief Technology Officer do all day? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim." But along the way, something strange happened.

CTO 168
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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

Notice that none of those five reasons deals with TDD or automated testing, which have changed the game. This is the approach of test-driven-development (TDD). I really enjoyed the aspect of TDD that had me learning about _how_ to test software and it coerced me into writing better, more fault tolerant, code.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If you know the tech support guy is taking flack for a messy FAQ page, it’s “Organize your FAQ page in 15 minutes.” If you’re running a restaurant should use use it?

Customer 279
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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. From a technical point of view, its amazing. All I see is a name, an icon, a price, the developers name, and a review star-rating.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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Transitioning To a Mobile Centric World

abovethecrowd.com

The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different. HTML5 is a head-fake.

Mobile 96