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If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.
What does your Chief Technology Officer do all day? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim." But along the way, something strange happened.
Notice that none of those five reasons deals with TDD or automated testing, which have changed the game. This is the approach of test-driven-development (TDD). I really enjoyed the aspect of TDD that had me learning about _how_ to test software and it coerced me into writing better, more fault tolerant, code.
If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If you know the tech support guy is taking flack for a messy FAQ page, it’s “Organize your FAQ page in 15 minutes.” If you’re running a restaurant should use use it?
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. From a technical point of view, its amazing. All I see is a name, an icon, a price, the developers name, and a review star-rating.
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?
The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different. HTML5 is a head-fake.
Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.
Of the techniques he mentioned, I think four are fundamental and critical for any lean startup: TDD (or the even more politely named TATFT ) Continuous integration Automate your deployments Collect statistics The tools to help you do these things are getting better and better every day, but dont confuse tools with process.
In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). Technical analysis is an often-overlooked area. This can result in calling a result early due to “spotting a trend” (impossible). Technical stuff.
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. acronyms e.g. MIT for Massachusetts Institute of Technology. So let’s talk about how to do that for real, shall we. Close variations include: singular or plural forms e.g. shoe or shoes.
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.
Minor Technical Difficulties. We are currently experiencing some minor technical difficulties: Normal service will be resumed shortly… Home Privacy Notice About Login Lexicon. Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. « A Quandry With LinkedIn.
The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Where does growth hacking come in?
Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. See [via Harvard Business Review ]. Acquisitions. Partnerships. Diversification.
I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? What about appealing to a certain lifestyle category?
Click on over and give us a review on iTunes, please! That can then be distributed through owned, earned, and paid, right? Imagine all the time and frustrations you can save from trying to get your tech work done properly. So a big part of the framework that I push is actually just getting a handle on content creation.
In technical terms, your period of ‘exploration’ can be much longer, as you want to be damned sure during your period of ‘exploitation’ that you didn’t reach a type I error (false positive). Technical Analysis. Technical analysis is an area often overlooked and highly underrated by optimizers. Technical Stuff.
Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Archive and distribute the learnings. We try to systemize as much as we can with technology and automate things.
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