Distribution SEM Warrant 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.
Startup Lessons Learned
SEPTEMBER 30, 2008
In my roles as CTO for various startups, its been an interesting repeating cycle for the CTO to have to wear lots of hats especially in the early days: from start-up systems architect to code monkey to development manager to ops manager then finally to CTO as the business scales over time and these roles warrant dedicated full-time staff.
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