abovethecrowd.com

JULY 17, 2013

Many will argue that there is a safe middle ground where you can “have your cake and eat it too” — the HTML5 based “mobile web.” A recent Compuware survey found that 85% of users favor apps over the mobile web. The distribution techniques are completely new. Yet early user data disagrees. Guess whose vote matters most?

Mobile 96

Mobile SEM SEO Technical Review 96

Startup Lessons Learned

SEPTEMBER 7, 2008

We talk about taking advantages of the incredible agility offered by modern web architecture for extremely rapid deployment, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, What about a hardware business with some long-lead-time components? Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 15, 2008

Heres what the one-line split-test looks like in pseudocode: if( setup_experiment(.) == "control" ) { // do it the old way } else { // do it the new way } The call to setup_experiment has to do all of the work, which for a web application involves a sequence something like this: Check if this experiment exists. Buy a higher quantity 2.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 30, 2008

Was it an important or irrelevant fact that most of our web code was procedural and not object-oriented? The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, With multiple people trying to work to the same standard, we had to be a lot crisper in our definitions.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 2, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 2, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 10, 2008

This is still an essential practice, especially on the web. There was a time when "web content" was considered "not code" and therefore not routinely source controlled. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 12, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 14, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Lean Start-up SlideShare prez at Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. More of the same. October 1, 2008 2:53 PM Chris Hopf said.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 10, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Hearpreneur

JUNE 5, 2020

‘How would I out-maneuver our SEM keywords? With a distributed team, it’s important to make sure everyone is connected to our greater goals and understands how they fit in. Thanks to Shiv Gupta, Incrementors Web Solutions ! #15- Social media presence? Sales pitch?’ Thanks to Ali Payani, LookinLA ! #9-

Leadership 137

Leadership Entrepreneur SEM Employee 137

Startup Lessons Learned

SEPTEMBER 2, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Once you know where you want to go, you can collect the data necessary to get there. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

SEPTEMBER 1, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 10, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, BTW, its FF 3.07 Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 2, 2008

"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

Now you can build an app at true web scale without incurring any software costs, or any fixed hardware costs. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Were in a new wave of platform evolution. Expo SF (May. Take a look and let me know what you think.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 10, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 16, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 29, 2008

So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. We built and are refining a communications and productivity Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. Is that a success? tool for a large public Utility.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 22, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

SEPTEMBER 22, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Early evidence is good. The CTR’s are performing very well: 1-3.5% with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

NOVEMBER 15, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. This is John Jantsch. Ryan: Sure.

Channel 92

Channel Acquisition Framework B2B 92

Up and Running

JULY 26, 2016

See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Successful and failed experiments. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 2, 2015

Web Analytics Analysis. Web analytics analysis is next. 100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. PPC/SEM campaign. Technical Analysis. User Testing.

Technical Review 48

Technical Review Analytics Software Review Framework 48

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do? Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

OCTOBER 27, 2013

For instance, Amazon has switched its strategy from their efforts of the last decade to avoid state sales taxes on purchases, to one of building regional, urban warehouses and distribution centers with the goal of getting consumers their stuff within hours of an order being placed. Search is personalized.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. You have taken time to understand the distribution of departures between the cart and checkout processes. How many metrics out there can compete with that? Few pages, awesome optimization potential.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Also, there are numerous resources available for Google Docs, such as wireframing templates for web designers. Google Analytics. Google Alerts. Hardware devices for Check-ins and business reviews.

Small Business 102

Small Business Analytics Social Media Search 102

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

Email 49

Email Mobile SEO Search 49

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103