Distribution, SEM and Webinar

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

FEBRUARY 3, 2022

Paid social is primarily used to impact awareness and acquisition metrics, so your experiments may be designed to understand how best to influence: Website traffic; Ebook downloads; Webinar signups; Free trial activations. For example, Semrush has a variety of case studies, webinars, and ebooks available for download. Image source.

Framework

Framework Marketing Acquisition Retention

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet. Expo SF (May.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

Lessons Learned: SEM on five dollars a day

Growth Marketing: The Skills and Frameworks You Need

Trending Sources

How to get distribution advantage on the iPhone

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Just-In-Time Scalability

Lessons Learned: Great open source scalability tools from Danga

Smarticus — 10 things you could be doing to your code right now

Lessons Learned: The lean startup

Andrew Chen: Growing renewable audiences

Lessons Learned: Customer Development Engineering

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

How to Build Robust User Personas in Under a Month

On deployment

Lessons Learned: Greasemonkey compiler

Lessons Learned: Test-Driven Development as andon cord

How to listen to customers, and not just the loud people

Not crossing the chasm

Marc Prensky's Weblog: Cell Phones in Class

How to Usability Test your Site for Free

Lessons Learned: Lo, my 5 subscribers, who are you?

How to Build Robust User Personas in Under a Month

Seth Godin: How often should you publish?

Waves of technology platforms

Lessons Learned: What does a startup CTO actually do?

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: A new version of the Joel Test (draft)

Lessons Learned: The lean startup comes to Stanford

Thoughts on scientific product development

Lessons Learned: Q&A with an actual reader

You don't need as many tools as you think

Lessons Learned: The App Store after the gold rush

113 of the Best Lead Generation Tools and Resources

Four Responsive Email Layouts

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