Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

FEBRUARY 3, 2022

These experiments could include: Identifying highest performing pages or content and creating more like it; Testing new calls-to-action by aligning offers with the funnel; Evaluating new tools or widgets to serve those calls-to-action, such as OptinMonster or Sumo. Search engine marketing: Driving ROI from searchers.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 2, 2008

And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. One hundred conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). 100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place.

Technical Review 48

Technical Review Analytics Software Review Framework 48