Remove Distribution Remove Technology Remove Viral
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. But distribution is now unlimited. Not so fast. And global.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

In the early days this is expensive because the logistics & warehouses are amortized over a small customer base but with scale this infrastructure and the technology that drives it becomes a powerful moat and hard for new entrants to compete. MakeSpace is building the exact same systems but in reverse.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Coworking Spaces - A VC : Venture Capital and Technology , September 2, 2010 I've never been much of a fan of incubators. CompStudy 2008 Report on Equity and Cash Compensation at Technology Startups.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

The integration of AI and generative AI is radically transforming how consumers interact with technology, potentially leading to a wave of innovative products and services. Get creative with distribution, have a content strategy: a deep understanding of growth, including A/B testing and constant iteration, is essential.