Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

TechEmpower

JULY 31, 2023

channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation. Conclusion Startup metrics are an invaluable tool for founders and innovators.

Metrics 260

Metrics Startup Retention Acquisition 260

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

VC Cafe

MARCH 16, 2025

App Store Fees: For consumer AI applications distributed through mobile app stores, the fees imposed by these platforms can significantly impact profitability and sustainability. Get creative with distribution, have a content strategy: a deep understanding of growth, including A/B testing and constant iteration, is essential.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Both Sides of the Table

MAY 19, 2010

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Current round: $20mm in Series C by Accel Partners (Jim Breyer, board member at Wal-Mart, Dell, and FaceBook), KPCB, and DAG Ventures. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

Partner 240

Partner New York City Cofounder Syndication 240

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Professionals Musings

FEBRUARY 7, 2015

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

YoungUpstarts

DECEMBER 5, 2012

Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Building a relevant network – It isn’t just numbers alone but the quality of one’s followers which count. Providing compelling content – Content is king. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

Both Sides of the Table

FEBRUARY 7, 2011

Meebo gained traction because there’s was viral component when users wanted to tell their friend. Mobile is another very important distribution place for the internet and Meebo is on the iPhone, Android, and BB. Seth constantly listened to user feedback and tweaked his service along the way to improve the user experience.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Haystack

FEBRUARY 1, 2019

market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

Startup Professionals Musings

SEPTEMBER 28, 2015

Product distribution or service delivery. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Website and smartphone solutions usually require referral partners and value-added resellers.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

The Startup Magazine

MARCH 26, 2024

For their financial public relations strategies, financial companies need to move beyond traditional news distribution and use audience-engaging content marketing techniques. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 147

PR Public Relations Social Media Audience 147

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers. Facebook Apps).

Technology 191

Technology Product San Francisco CTO Hire 191

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

The way content is consumed and created has changed – mobile, itunes, youtube and the convergence of old media (TV, radio, newspapers, magazines) as vehicles to distribute new media, or simply replaced by new media, has everyone scrambling to become multi-disciplinary online media producers. The Infographic. The Mega How-To.

Media 111

Media Audio Video Social Media 111

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. ViralSearch: Identifying and Visualizing Viral Content – [link]. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!

Social Media 105

Social Media Small Business Design Media 105

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

Guest Bloggers can distribute content for free. TextLinkAds is a marketplace where advertisers look for publishers that are related to their products/services. Advertisers also buy ads for back-linking purposes here. So that’s kinda nice as well. MyBlogGuest.com : Community Of Guest Bloggers What? Nice deal Why?

Web 89

Web HTML Software Review SQL 89

Hunter Walker

MAY 17, 2024

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. Like everyone else, we went distributed overnight in March 2020.

Cofounder 132

Cofounder Founder Technical Review Seattle 132

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. But in my experience this is not useful most of the time.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

www.clickz.com

JANUARY 7, 2013

Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Further, consumers follow more brands on social media platforms other than Facebook.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Customer 250

Customer Marketing Viral Demand 250

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. Stakeholder power.

Marketing 339

Marketing Startup Global Viral 339

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

thebarefootvc

DECEMBER 16, 2011

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The list goes on; given the challenges of current education institutions in the US and abroad (high cost, limited distribution), technology coupled with strong content can help make quality education available to all.

Technical Review 110

Technical Review India Mobile Hockey Stick 110