Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery.

SEM 379

SEM Viral Marketing Widget 379

The Startup Magazine

MARCH 26, 2024

For their financial public relations strategies, financial companies need to move beyond traditional news distribution and use audience-engaging content marketing techniques. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 118

PR Public Relations Social Media Audience 118

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Development 261

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

FEBRUARY 7, 2015

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Haystack

FEBRUARY 1, 2019

market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? The post Six ways to make your site-app-product go viral. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

VC Cafe

NOVEMBER 11, 2024

This could involve distributing flyers, putting up stickers, or even setting up a booth at a local event. Create viral content: Viral content can help you reach a massive audience in a short amount of time. However, it’s difficult to predict what will go viral, and this strategy is often more luck than skill.

B2C 89

B2C Viral Social Media Community 89

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 232

Viral Revenue Distribution Campaign 232

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

SEPTEMBER 28, 2015

Product distribution or service delivery. Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Website and smartphone solutions usually require referral partners and value-added resellers.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

Hunter Walker

MAY 17, 2024

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. Like everyone else, we went distributed overnight in March 2020.

Cofounder 108

Cofounder Founder Technical Review Seattle 108

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 333

Marketing Revenue Matching Viral 333

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. Stakeholder power.

Marketing 339

Marketing Startup Global Viral 339

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Professional PR agencies or PR distribution services can help you realize your business plan objectives.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors.

Social Media 329

Social Media Metrics Viral Channel 329

Hunter Walker

FEBRUARY 20, 2024

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.

Founder Vesting 62

Founder Vesting Vesting Cap Table Founder 62

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

OCTOBER 4, 2022

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Take Burrow , an ecommerce business specializing in home furniture. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

DECEMBER 5, 2012

Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Building a relevant network – It isn’t just numbers alone but the quality of one’s followers which count. Providing compelling content – Content is king. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

YoungUpstarts

JUNE 4, 2020

If it is something that would excite your followers, then the information can go viral within a very short time span. You can do this by not only drafting a top-quality and interesting press release but also distributing it through a tool that uses multiple aggregators. Other writers and bloggers can help distribute information.

Social Media 207

Social Media Public Relations SEO Aggregator 207