Duct Tape Marketing

JULY 18, 2011

Some might go as far as to suggest content marketing has become the most effective way to build a business.

Technical Review 78

Technical Review Alaska RSS Audio 78

Board Effect

APRIL 11, 2023

Download our free white paper , where we examine key challenges and issues that arise when considering boardroom technology for healthcare boards, including what criteria to consider when selecting board portal software.

Technical Review 52

Technical Review Government Technology Software Review 52

Mucker Lab

OCTOBER 12, 2016

Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. Normal distributions do not exist; standard deviations are meaningless. Whatever happened to IoT after Nest? Betting on the wrong horse.

Harvest 60

Harvest Vertical IPO Early Stage 60

Board Effect

MAY 23, 2023

Download our free white paper , where we examine key challenges and issues that arise when considering boardroom technology for healthcare boards, including what criteria to consider when selecting board portal software. The post Embracing Technology to Build an Effective Community Healthcare Board appeared first on BoardEffect.

Technical Review 52

Technical Review Community Technology Software Review 52

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 68

Community Kuwait Cofounder Bootstrapping 68

ConversionXL

MAY 27, 2022

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” [via This, when done correctly, leads to trust, which 89% of buyers agree is an important buying factor.

Demand 91

Demand Lead Generation PPC Leadership 91

Austin Startup

MARCH 15, 2017

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago. Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

David Teten

JANUARY 19, 2021

Flexible VC creates early liquidity which can be either reinvested or distributed to LPs. Womble Bond Dickinson has released a white paper on Performance Aligned Stock and a term sheet on ImpactTerms.org. . (If Early liquidity. Equity VC is a “get rich slow” business. which they co-developed with Fenwick & West. .

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Seeing Both Sides

JULY 11, 2013

When you analyze it carefully, unless you can support large quotas due to very large deal sizes, it can simply be too expensive to hire senior sales representatives, distribute them around the country, set up offices and support them. Generating a high volume of leads for the telephone sales rep is the key to making this model work.

Sales 50

Sales Technical Review Software Review B2B 50

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. Things like business white-papers or product reviews are perfect examples of informational traffic. Perhaps you are saying their costs of distribution aren’t zero, as I allege.

Social Media 47

Social Media Vertical Advertising Distribution 47

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide.

Marketing 162

Marketing Curation B2C Audience 162

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

The Next Web

NOVEMBER 18, 2013

Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well. Publishing, distributing, tracking and analyzing content has become much easier thanks to technology. But what in the world should B2B businesses try to create?

B2B 137

B2B United States Audience Social Media 137

Brandanew

SEPTEMBER 1, 2015

Typical forms of content creation include blogging, photography, videography, online commentary and the further editing and distribution. For all practical purposes, content creation and content distribution need defined processes and a task force (really!) 2) Sponsored research – A white paper demands good research.

Curation 100

Curation Distribution Audience Web 100

YoungUpstarts

SEPTEMBER 10, 2015

You can send links to content such as white papers or articles to generate excitement prior to an event. For marketing teams that focus primarily on generating content, events can serve as an excellent source of fresh material. Once you see how easy it is, you’ll gain the confidence to move up to larger events.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

crowdSPRING Blog

JANUARY 31, 2011

Position yourself as an expert by writing white papers to distribute to your readers and other professionals. Create content designed to position yourself an indispensable authority on your industry, your city, your profession or any appropriate topic.

Public Relations 130

Public Relations Small Business Lean PR 130

Duct Tape Marketing

MAY 30, 2017

Content marketing can be defined as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience who, in turn, will drive profitable customer action.” The importance of content distribution channels. White papers.

Marketing 71

Marketing Distribution SEO Channel 71

Pascal's View

MARCH 12, 2010

The VC fund may have one managing partner that sets the tone and controls the entire firm, or it may have a collegial distribution of governance among several senior partners.

Government 28

Government Portfolio Technical Review Due Diligence 28

Duct Tape Marketing

SEPTEMBER 19, 2013

Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. Here’s why it’s not working – Most of the content you are distributing is (to be nice about it) not very helpful or entertaining. But it’s true. It’s clutter.

Small Business 78

Small Business Marketing Audience Distribution 78

Duct Tape Marketing

AUGUST 29, 2017

White papers. Types of content: eBooks, videos, or gift certificates that your customers and strategic partners can co-brand and distribute. Types of content: eNewsletters for lead nurturing and to demonstrate expertise, knowledge, and resources over time. Blog content around specific topics. Social media.

Developer 68

Developer Customer Social Media Video 68

Duct Tape Marketing

NOVEMBER 2, 2016

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Over 20 years ago, he identified an opportunity in a growing trend, the white paper. Over 20 years ago, he identified an opportunity in a growing trend, the white paper.

Social Media 28

Social Media Media IP Distribution 28

ConversionXL

SEPTEMBER 20, 2016

Their distribution and relationship are based on empirical data.”. In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks.

Design 48

Design Distribution Framework Naming 48

ConversionXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Stage 5: Maximize your content’s ROI with well-oiled distribution. For effective demand generation marketing, you need two things: high-value content creation and well-planned distribution.

Demand 124

Demand B2B Distribution Channel 124

www.foliomag.com

JULY 31, 2012

White Papers. Distribution. Paper Merchants. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers.

Social Media 40

Social Media Rhode Island Media South Dakota 40

The Next Web

NOVEMBER 30, 2013

Long-form content can resonate just as effectively, if not more effectively, than short-form content when placed in the right context — for example, on a company blog, white paper, eBook or article. Creating blog content is essential. However, incorporating other types of content into your strategy can be equally as important.

Marketing 156

Marketing Social Media Audience Channel 156

This is going to be BIG.

OCTOBER 28, 2016

3) Chop this up and distribute it. If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, white papers, video interviews, etc., These are problems around mission and focus that need to be addressed.

Founder 60

Founder Technical Review Naming Customer 60

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: Thanks for having me back, John. John Jantsch: Yeah, back. John Jantsch: I really… I remember… When would that have been?

Social Media 56

Social Media Media San Diego Video 56

Startup Lessons Learned

JUNE 24, 2020

Maybe I'll write a white paper about it or I'll publish an op-ed or I'll just make a few concerned phone calls. And a week ago we published a proposal, a white paper, which you can find if you search for Vaccine Manhattan Project. So talk a little bit about how you had that insight. Hannu Rajaniemi : Great.

Founder 60

Founder Technical Review Leadership Software Review 60

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Content distribution is equally as important as content creation.

Demand 77

Demand Tampa Marketing B2B 77

Occam's Razor

JANUARY 20, 2010

Does the distribution match your goals? You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page. Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

MAY 4, 2021

Can institutions be totally distributed or should they be rooted and loyal to a certain community or geography? BA : Yeah, well, the first time I saw the Bitcoin white paper, I saw it on Hacker News, which is a website that YCombinator runs. Do we need more regulation in this area or less? Space X, Tesla, go down.

IPO 113

IPO Cofounder Technical Review Government 113

Austin Startup

JUNE 26, 2019

By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. On the other side, I lament the budgets and detailed explanations of ECE wonks working to sell a white-paper vision in a smartphone world. We side-hustled.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Steve Blank

DECEMBER 3, 2020

To form a digital development fund to coordinate the R&D and the distribution pathways with our like-minded partners. You can Google “ Bob Work LCS “, he wrote a great white paper on how the Littoral Combat ship went awry. The Littoral Combat ship was supposed to be the ship of the future for the Navy.

Technical Review 278

Technical Review Technology China Taiwan 278