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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

All the learning from parenting pays big dividends here. On the other hand, there are some roles in a startup where Boomers are probably not the best candidates: Constantly-on-the-road sales territory management roles. Marketing and sales to Gen-Y customers. Software and hardware development architects and designers.

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Startups Are Not Just The Realm Of Young Generations

Startup Professionals Musings

All the learning from parenting pays big dividends here. On the other hand, there are some roles in a startup where Boomers are probably not the best candidates: Constantly-on-the-road sales territory management roles. Marketing and sales to Gen-Y customers. Software and hardware development architects and designers.

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How to Configure Your Startup Team

Both Sides of the Table

Your first sales people should be consultative sellers who can fuel evangelical sales. Don’t hire “relationship management” sales people too early. It will pay huge dividends in avoiding the CEO tied up in admin and allow him / her to focus on bigger picture items.

Cofounder 388
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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

Instead of lean innovation programs, there is a mandate to cut $2 billion in expenses by the end of next year, lift profits and raise the dividend. Or they may even put the entire company up for sale. “Things will not stay the same at GE.”. So what happened? Are lean innovation and the Startup Way a failure in large companies?

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More Successful New Entrepreneurs Are Baby Boomers

Startup Professionals Musings

All the learning from parenting pays big dividends here. On the other hand, there are some roles in a startup where Boomers are probably not the best candidates: Constantly-on-the-road sales territory management roles. Marketing and sales to Gen-Y customers. Software and hardware development architects and designers.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Customers won’t buy what they can’t find or don’t understand.

Product 354
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Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

Hiring = Sales. A good recruitment process has many parallels with a sales funnel. As with sales, these core reasons need to be compelling to candidates, while being as unique to you (competitive differentiation) as possible. Not sales, product development, or fundraising. Think of it as an elevator pitch for recruiting.

Cofounder 164