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In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the salecycle, and generates revenue. But when executed right, it pays dividends. Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game.
Turning employees into advocates can shorten the salescycle, boost growth, and help your team differentiate from the crowd. . Utilizing this in your marketing efforts can pay dividends. Businesses looking to expand their reach online should consider setting up an employee advocacy program.
Some of my most satisfying projects are when we make improvements in, say, developer productivity that also pay a “security dividend”. They shorten the salescycle, mitigate risks, and provide assurance in the context of technical due diligence. Security needs to be top of mind for any CTO.
On the other hand if you deliver on your promises and have a great base of early reference customers, it will pay huge dividends. So lesson #1 is while it is always hard to land your first financial services customer, remember not to screw it up because if you do everyone will know.
On the other hand if you deliver on your promises and have a great base of early reference customers, it will pay huge dividends. So lesson #1 is while it is always hard to land your first financial services customer, remember not to screw it up because if you do everyone will know.
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