Document, Lead Generation and Public Relations

10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

APRIL 28, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.

CTO Hire

CTO Hire Fractional CTO Angel Investor Public Relations

10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.

CTO Hire

CTO Hire Fractional CTO Startup Angel Investor

Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.

CTO Hire

CTO Hire Fractional CTO Startup Angel Investor

10 C-Level Positions That Are Red Flags For Funding

Gust

APRIL 20, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.

CTO Hire

CTO Hire Fractional CTO Angel Investor Public Relations

How to Build a Product Launch Strategy

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Step 1: Create pre-launch documentation that refines your messaging and builds employee buy-in.

Product

Product Social Media Audience Software Review

3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

JUNE 16, 2011

Creating ready made ways to amplify your customer’s desire to promote is one of the secrets to extending your reach and impact into new customer opportunities. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. All rights reserved.

Customer

Customer Video Social Media Software Review

Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business

Small Business PPC Social Media Public Relations

5 Reasons Why Effective Marketing Makes Your Business More.

Duct Tape Marketing

APRIL 28, 2011

Less dependent on you Done right, marketing builds the kind of repeatable momentum that can be documented and taught like a system. Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. All rights reserved.

Marketing

Marketing Valuation Differentiation Lead Generation

Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing

Marketing RSS Social Media Lead Generation

Content As a Total Body of Work :: Small Business Marketing Blog.

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business

Small Business Marketing Social Media RSS

Shifting to the Third Screen :: Small Business Marketing Blog from.

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. All rights reserved.

Small Business

Small Business RSS Marketing Mobile

5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS

SMS Marketing Mobile Social Media

Are You Food or Foe? :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

MAY 10, 2011

posted by: John Jantsch Tue May 10, 2011 67 Tweets 0 Comments | Share this post I want to make a very important marketing distinction today, one that could change how you approach leads, using a metaphor common in the animal world. Related Posts: Are There Holes In Your Network? So how can you present your offerings as food vs. foe?

Small Business

Small Business Marketing Engineer Social Media

How Do I Get More Leads in the Top of the Funnel 3 :: Small.

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media

Social Media Email Small Business Programming

Is Direct Mail Dead or New Uses for Old Tactics :: Small Business.

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi. All rights reserved.

Small Business

Small Business Lead Generation Social Media Advertising

StartUpRoar

10 C-Level Positions That Are Red Flags For Funding

10 Job Titles Never Found in an Investable Startup

Trending Sources

Ten Executive Titles You Don’t Want in a Startup

10 C-Level Positions That Are Red Flags For Funding

How to Build a Product Launch Strategy

3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Blending Paid Social with Organic Social :: Small Business.

5 Reasons Why Effective Marketing Makes Your Business More.

Understanding the Most Fundamental Shift in Marketing :: Small.

Content As a Total Body of Work :: Small Business Marketing Blog.

Shifting to the Third Screen :: Small Business Marketing Blog from.

5 Creative Ways to Use Text Messages in Marketing :: Small.

Are You Food or Foe? :: Small Business Marketing Blog from Duct.

How Do I Get More Leads in the Top of the Funnel 3 :: Small.

Is Direct Mail Dead or New Uses for Old Tactics :: Small Business.

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