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Why I don’t like the LTV metric

A Smart Bear: Startups and Marketing for Geeks

This is the fifth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , The mistake of 1/c in LTV , and SSEBITDA: Steady-state profit metric. Metrics summarize tons of processes, causes, and effects into a single number.

Metrics 244
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Incorporating a business entity early through online services.

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Acting CTO Role in a Start-up

SoCal CTO

Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned.

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Don’t Let Investors Conclude Your Startup Is A Hobby

Gust

Like it or not, you are now entering the dreaded realm of specifying and documenting “formal business processes.” Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Billing and revenue collection. The right question is “What is the minimum that I need?”.

Startup 187
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Here are the three lessons we learned along the way. Image source ).

Demand 101
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Incorporating a business entity early through online services.