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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. 5 Reasons to Review That PR Proposal Before It Ends Up In the Trash. Specifically, here are….

PR 147
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We wanted to be the YouTube of document sharing so rather than requiring users to download documents we converted them into Flash so you could scroll through them online (I know this is common today, it wasn’t when we launched). We then set out to build these features as quickly as we could.

Customer 280
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort?

PR 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort?

PR 100
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

If you’re a public relations or media professional you’re probably acutely aware of the love-hate but symbiotic relationship between the two camps. You know, that “Can’t live with you, can’t live without you” feeling. Here are some key findings: Interesting Angles.

PR 223