Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

AUGUST 23, 2017

The important thing is that you can use and share the document in your organization to actually influence business decisions and move your company to being more customer-focused. Their customer journey maps the following path from Discovery to Sales, and Retention. Image Source (Click to Enlarge). Image Source (Click to enlarge).

Customer 130

Customer Channel Design Retention 130

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed.

Management 20

Management Analytics Technical Review Silicon Valley 20

Occam's Razor

AUGUST 22, 2011

Convert Data Skeptics: Document, Educate & Pick Your Poison. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Find Love (/Insights).

Analytics 125

Analytics Metrics SEM Web 125