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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. A marketing playbook, in the traditional sense, is an internal document. Treat your playbook as a living document rather than something set in stone. A playbook does exactly this. Content creation.

Campaign 149
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

If engineers want more time to spend making their old code more pretty, they are invited to do so on the weekends. The idea is that once we move to the new system (or coding standard, or API, or.) The current code is spaghetti, but the new code will be elegant. Its become "legacy code" and part of the problem.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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Does Your New Year’s Resolution Include Reorganizing Your Data? Cross That Off The List Right Now!

YoungUpstarts

A search engine can instantly search terabytes of your documents, emails, online data, etc. That way, an index can hold ordinary documents, email files and web-based data enabling integrated search. If you have documents in different languages, no problem. The same concept also works for your own data.

Metadata 147
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How to Fund a Startup

www.paulgraham.com

I wassurprised recently when I realized that all the worst problems wefaced in our startup were due not to competitors, but investors.Dealing with competitors was easy by comparison. Angels whove made money in technology are preferable,for two reasons: they understand your situation, and theyre asource of contacts and advice.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

The shortage of startup technical talent, especially in New York City, has been well-documented. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Equity 74
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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Why HTML5 Given the hype and buzz surrounding HTML5 , it would be easy to believe that it is a technology that will do your laundry, mow the lawn and make you dinner. It does all the work of compiling the code for various platforms and gives the developer a final build suitable for submission to the app market of their choice.