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In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, PublicRelations, Advertising, Lead Generation, Trade Shows, etc.)
How You Get Slaughtered in a DownRound: When Taking Venture Capital Doesn’t Go as Planned – crowdspring.co/MvF29W. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Facebook and WhatsApp: The Nineteen-Billion-Dollar App – crowdspring.co/1jOdRlK.
The Damaging Psychology of DownRounds | by Mark Suster – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. What Steve Jobs Can Teach Us About Management and Leadership – [link]. “Embrace skeptics. ” [link].
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