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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. And you thought the Internet was a meritocracy where the best ideas win?

SEM 379
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Future of TV: The Quick Version

Both Sides of the Table

I’m still planning to write some in depth pieces on the topic but I thought, “given that this is about how video will consume the Internet over the next 5 years, what better way to exemplify this than with a 10-minute video.” The Internet changes all of that. I recently gave a talk about the Future of Television.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

They went to work gathering deep knowledege of what makes successful Internet startups. Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Today they released the first Startup Genome Report — a 67 page in-depth analysis on what makes early-stage Internet startups successful.

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8 Startup Lessons You Could Learn from Gotham Gal

Both Sides of the Table

That’s why I was so interested in having “ The Gotham Gal &# come on This Week in VC ( video link on YouTube , download iTunes, episode 15) ) and dispel those myths. “The Internet saved my life. The Internet really re-connected Joanne with her former working self. I needed something to find my own identity.&#

Startup 311
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), Once you get your audience to read your message, then what?

Marketing 318
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Will Smart Phones Finally Kill the Business Card?

Startup Professionals Musings

I found dozens of software packages available on the Internet for free download, or a nominal price. Here is the old standby low-end hardware-based solution, a simple business card scanner for $150, with software to synchronize the data with Outlook, Windows mobile devices and smart phones. Shareware.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Think of the Internet, short-formate equivalent of Discovery, NatGeo, E! If you can get customers to download your mobile apps you have the right to push videos to them. Much of it already is. Not so fast.

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