ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. Twitter followers, downloads, page views – they mean nothing if people aren’t converting and paying you. If Google tries to rescan an asset you deleted, your servers produces a 404 error telling Google the page, image, or video does not exist.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Why not, : ), start a blog?

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Video: Google Tech Talks: Avinash Kaushik. How do I choose well?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 7, 2007

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources. ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. 7: Redirects, be aware of them. # 9-4f8TLjxABMw.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Remember the two questions above.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

The Startup Magazine

SEPTEMBER 27, 2023

You can create content for emails, social media posts, blog posts, videos, newsletters, infographics, and more. Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Let’s look at a few examples. This will inevitably lead to more sales for your business.

PPC 120

PPC Social Media Marketing Audience 120

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

JULY 1, 2013

What is the point in producing expensive videos on Looks & Trends when no one seems to care? An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). SiteCatalyst. Let me explain.

Search 137

Search Analytics PPC Green 137

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Download the report” is easy to understand. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Competition (who comes up first consistently, ppc and organic). So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? If yes, download it. Download some competitor offerings.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Or you can do it for email subscription signups, or downloads, or videos played or anything else you consider to be important. #4. But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. Or apply for a trial, or download a trial product.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

FEBRUARY 22, 2010

Sampling bias : People are enticed to install monitoring software in exchange for sweep-stakes entries, downloadable screensavers and games, or a very small sum of money (such as $3 per month). Check the definitions of various metrics. challenge : Monitoring software (overt or covert) was built when the Web was static and page-based.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. See this video by ifbyphone: Google Analytics Phone Call Integration or this page on the MongooseMetrics site: AccuTrack. If you need ideas of what to test: Experiment or Die.

Analytics 136

Analytics Web Non-Compete Campaign 136

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86