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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM 164
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I usually use a "funnel report" that looks like this: Control Hypothesis A Hypothesis B Registered 1000 (100%) 1000 (100%) 500 (100%) Downloaded 650 (65%) 750 (75%) 200 (40%) Chatted 350 (35%) 350 (35%) 100 (20%) Purchased 100 (10%) 100 (10%) 25 (5%) In this case, you could run the report for any time period. Thanks for writing this article.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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Lessons Learned: Throwing away working code

Startup Lessons Learned

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). More of the same.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to listen to customers, and not just the loud.