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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs.

Analytics 126
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How Can We Really Measure The ROI of Optimization?

ConversionXL

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else?

PPC 48
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). The 10 laws of SaaS unveiled at Bessemer CEO Summi. Happy New Year 2008!

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Why Every Company Needs a Growth Manager

Seeing Both Sides

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.